BitsBet

BitsBet is a crypto-only online casino and sportsbook focused on blockchain-native players, featuring an NFT-based loyalty program that rewards engagement, retention, and long-term player value.

Product Overview

BitsBet is a sister product of Wikibet, designed specifically for the crypto audience. The platform supports only cryptocurrency transactions, offering fast, transparent, and secure gameplay tailored to users familiar with Web3 environments.

In addition to a full casino and sportsbook experience — including slots, live games, crash games, and sports betting — the product introduces an enhanced NFT-powered loyalty system.

The NFT loyalty program allows players to:

• Earn collectible NFTs based on activity and milestones
• Unlock tiered rewards, bonuses, and exclusive benefits
• Increase retention through ownership-based progression
• Create a more personalized and gamified player journey

The goal of BitsBet was to combine a seamless crypto gambling experience with blockchain-driven engagement mechanics, positioning the product as a next-generation iGaming platform for the Web3 ecosystem.

Design Process

Market Research

To understand user motivations around gambling and entertainment, I analyzed 20+ online casinos across multiple countries within our target markets.

The research focused on:

• Visual design patterns and usability
• Core features and engagement mechanics
• User flows and onboarding experience
• Common friction points and usability gaps

By evaluating strengths and weaknesses across competitors, I identified opportunities to improve navigation, reduce friction, and create a more intuitive product experience. This research provided a clear direction for the product’s structure and differentiation.

Target audience

BitsBet was designed for a global audience, which introduced additional complexity. User expectations, behavior patterns, and trust factors vary significantly across regions, especially in the crypto space.

The product needed to:

• Support diverse user experience levels (from beginners to experienced players)
• Provide clear and intuitive navigation regardless of market
• Build trust through simplicity, transparency, and consistency

Key User Pain Points

Research showed that the primary user expectation is speed and immediacy — players want to start playing as quickly as possible.

The main challenges to address were:

• Reducing friction in core flows
• Minimizing the number of steps to gameplay
• Keeping the experience simple and easy to understand for all user types

The design focus was on creating short, efficient, and intuitive user journeys without sacrificing clarity.

Project Goal

The goal was to create a crypto casino that stands out in a highly competitive market by combining:

• A fast and frictionless gaming experience
• Differentiating features and engagement mechanics
• An educational blog and content hub that helps users better understand games and the iGaming ecosystem

The intention was not only to entertain but also to build trust and long-term engagement.

User Personas

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NFT Loyalty Concept

To increase player retention and long-term engagement, I proposed a new loyalty program built around one of the key trends in the Web3 space — NFT-based rewards.

The concept focused on rewarding player activity and milestones through collectible NFTs that unlock tiered benefits, exclusive bonuses, and personalized perks. This approach aimed to create a stronger sense of ownership, progression, and long-term value for users.

Early ideas and user scenarios were sketched and developed into concept flows, which were used during brainstorming sessions with cross-functional team members. The concept was validated through internal discussions and later approved for further development.

High-Fidelity User Interface

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Responsiveness

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