Digital Coupon - Digital Gutschein

Digital Coupon is a mobile app that offers digital coupon books filled with 2-for-1 deals and exclusive discounts across entertainment, wellness, dining, and local activities.

Product Overview

Digital Coupon (Digital Gutschein) is a mobile platform that allows users to purchase and access fully digital coupon books designed to deliver everyday savings and experiences.

Each digital book contains a curated collection of 2-for-1 offers and special discounts across a wide range of categories, including:

• Wellness and spa experiences
• Restaurants and leisure activities
• Cinema and entertainment
• Sports events and attractions
• Family-friendly activities

With hundreds of available offers, the app helps users discover new experiences while saving money. By replacing traditional printed coupon books with a fully digital format, Digital Coupon provides a convenient, easy-to-use solution that keeps all deals accessible anytime, anywhere.

Design Process

Market Research

Target audience

The product was designed for two primary user groups:

1) Consumers

Users who purchase and redeem coupons to save money and discover new experiences.

2) Business Partners

Companies, venue owners, and managers who promote their services through the platform and manage their coupon performance.

While the app is suitable for a broad audience, a strategic focus was placed on students, who are highly price-sensitive and actively seek affordable entertainment and lifestyle options.

Key Pain Points

Designing for two distinct user groups introduced several challenges:

• For consumers
  • Need for a diverse and relevant range of offers
  • Easy discovery and redemption
  • Clear value and savings
• For business partners
  • Visibility into coupon usage and performance
  • Simple management of active offers
  • Insight into customer engagement

To address these needs, the product was structured around two separate user journeys:

• Personal (consumer) profiles
• Business profiles with management capabilities

This dual-flow architecture ensured that each user group could efficiently access the features most relevant to them.

Project Goal

The goal was to create a platform that delivers value to both sides of the marketplace:

• Help users save money and discover new activities, experiences, and local businesses
• Enable companies to attract new customers and increase visibility
• Encourage users to explore new experiences with friends and family

In addition, a strategic objective was to partner with universities to offer student-focused packages and support initiatives that improve affordability and access to leisure activities.

User Personas

User Flow

Wireframe

I created low-fidelity wireframes to map the core user flows and review them with the team. This helped us validate the structure early, ensure the navigation was intuitive, and identify any gaps or missing functionality before moving into visual design.

Once the wireframes were finalized and approved by stakeholders, I proceeded with the high-fidelity UI design, focusing on clarity, consistency, and an engaging user experience.

High-Fidelity User Interface

Styleguide

Gallery